History is in the making as Real Kashmir Football Club (FC) is all set to make a debut at the Cannes Ad Film Festival.
Thanks to Cheil Worldwide India, `The Real Kashmir’ will be featured in the Cannes to create a splash in the world of cinema.
“For seven decades, the world has seen only one side of Kashmir. As ‘Sports has the power to change lives’ as its driving philosophy, Adidas partnered with Real Kashmir FC, a rising football club from the strife-torn region, and decided to change the negative perception with which the world sees Kashmir”, said Cheil Worldwide India.
Cheil noted that they told their story across different mediums to create a brand new positive lens that would enable the world to see TheRealKashmir. “We started with a 2 minute long film based on the true story of the club and their rise to the big leagues of India. We partnered with a leading Kashmiri newspaper to reorganize its news sections by bringing the sports page in front instead of the regular cover story of negativity. Then, we organized a photo exhibition in collaboration with the renowned street photographer, Prashant Godbole, showcasing Kashmir through the positive lens of football”, Cheil said.
In fact there are many firsts associated with the Real Kashmir FC. It became the first local football club to hire a former famous Scottish player David Robertson to coach the youngsters. David was playing for Rangers FC and Leeds United before taking up the coaching assignments. Established in 2016, the Real Kashmir FC is only club from Kashmir to have played in Scotland.
In their debut season in the highly competitive I League Real Kashmir FC finished third on the table, and on the way beating power houses such as Mohun Bagan and eventual champions Chennai City FC.
Real Kashmir FC also had huge attendance in all home games played at the TRC astro-turf with an average attendance of 25000. In last I League also saw the first ever match played in snow when RKFC took and defeated Gokulam Kerala FC.
The Real Kashmir FC is like a mini-world with players of different states and nations proudly wearing the colours of this big family.